Prepared for Paul Shepherd

We researched Alman Partners. Here's what we found, and what we built to help you grow:

Established authority
The official homepage says Alman Partners was established in 1985 and has 40 years in Mackay and now Brisbane
Your edge
The official site says Alman Partners has held its own AFSL since 2001 and is not aligned to financial institutions or product providers. We built the work below around it.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Clinic team Landing page preview for Alman Partners First finished Alman Partners image ad Second finished Alman Partners image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Alman Partners
Sponsored
Approaching retirement? Start with what you want life to cost, then check your super, investments and timing against it.
Know what your wealth can support ad creative
ALMAN.COM.AU
Know what your wealth can support in retirement
Whole-picture retirement planning
Learn More
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Alman Partners profile image
Alman Partners
Sponsored
Super, investments and retirement income are easier to judge when they're reviewed against the same goal.
See how the pieces fit ad creative
ALMAN.COM.AU
See how your super, investments and retirement fit together
Comprehensive financial advice
Learn More
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Know what your wealth can support in retirement

If you're approaching retirement, your balance is only part of the answer.

You also need to know what that wealth may support once work stops. Think about your regular spending, travel, the family commitments you want room for and the way you'd like an ordinary week to look.

Put the life beside the numbers. Then you can see what fits and what may need attention.

Alman Partners can help you work through that picture. Open the page and start an obligation-free conversation if you'd like to talk about your situation.

Angle 2: Connect the decisions in one plan

Your super, investments, spending and retirement date don't sit in separate lives. Change one and the others can move with it.

That's why it helps to review them against the same goal. You can see the trade-offs, the decisions to make now and where you still have options.

If those pieces feel disconnected, Alman Partners can help you put them into one retirement plan. Open the page to see the conversation we've mapped out.

Angle 3: Build retirement around the life you want

Before you pick a retirement number, describe the life it needs to fund.

Where do you want to live? What fills a normal week? How much room do you want for travel, family or a change of plans?

Once that's clear, the financial decisions have something real to answer. Your super and investments become tools for the life, not the plan by themselves.

Open the page if you'd like Alman Partners to help you work through it.

Angle 4: Use an evidence-based plan through market noise

Market headlines can make every week feel like a new decision.

A retirement plan gives you a longer view. It connects your investments to the income, timing and flexibility you actually need, then gives you something useful to review when conditions change.

Alman Partners describes its investment approach as evidence-based. If you want to see how your current position fits a broader retirement plan, open the page and start an obligation-free conversation.

Angle 5: Make the first step concrete

You don't need a finished financial plan before speaking with an adviser.

Start with the retirement you want, where things roughly stand and the questions you need answered. That gives the conversation a clear place to begin.

Alman Partners offers an obligation-free initial conversation by phone, video or in person. Open the page, fill in the short form and the team can talk through your situation.

Long-Form Explainer Video Script 1 complete script

# Alman Partners retirement planning video script

## What can your wealth support after work?

If you're approaching retirement, you need a clear view of what your current wealth may support once work stops.

That means looking at your super, investments, spending and timing together. A balance on its own can't tell you what your week will look like, how often you want to travel or how much flexibility you want to keep for family.

Start with the life you want to fund. Then test your finances against it.

Alman Partners offers an obligation-free initial conversation by phone, video or in person. Fill in the short form below if you'd like to talk through the retirement questions on your mind.

## Put the decisions in one place

Retirement decisions overlap. A change to when you stop work can affect cash flow. The way your super and investments are structured can affect how you draw an income. A large purchase or family commitment can change what the plan needs to allow for.

Looking at each decision separately makes it hard to see the trade-offs. A comprehensive plan gives each part the same destination.

That doesn't mean pretending the future is certain. It means understanding your current position, testing reasonable scenarios and knowing which decisions deserve attention now.

## Advice built around your situation

Alman Partners has provided financial advice since 1985 and has held its own Australian Financial Services Licence since 2001. Its advisers describe their approach as evidence-based, comprehensive and centred on the client's goals.

The planning process begins with a conversation about what's important to you. From there, the team can explain what information is needed, where advice may help and what the next step would involve.

You don't need every number organised before that first conversation. Bring the questions you want answered and the broad outline of where things stand.

## Start with a conversation

If you want to understand what your wealth may support in retirement, fill in the short form below.

The Alman Partners team can speak with you by phone, video or in person. It's an obligation-free initial conversation, and you can decide what to do from there.

This is general information only. Personal advice depends on your objectives, financial situation and needs.

Confirmation Page Video Scripts 5 scripts
Video 1: Welcome

Thanks for arranging a conversation with Alman Partners.

You don't need to prepare a finished plan before we speak. Bring the retirement question that's been sitting in the back of your mind and a broad picture of where things stand.

We'll talk about the retirement you want, what you want your wealth to support and which decisions deserve a closer look. You'll also receive a few emails before the conversation. Keep watching the short videos below because they'll help you get more from our time together.

Video 2: What does your wealth need to fund?

Before we speak, picture a normal week in retirement.

Think about where you live, how you spend your time and the commitments you want room for. A concrete picture makes it easier to discuss what your super, investments and other resources may need to support.

Video 3: Bring the broad numbers

If you have recent super statements, a rough view of household spending and a list of major assets or debts, keep them nearby.

Rough figures are fine for the first conversation. We'll use them to understand the question and decide what information would be useful next.

Video 4: Put connected decisions on the table

Write down the retirement decisions you're weighing up now. Perhaps you're considering when to stop work, how much flexibility to keep or whether a major family or housing commitment fits.

Name the two that seem most connected, because that's usually a useful place to begin.

Video 5: What happens after the conversation?

The initial conversation helps us understand your goals, your current position and the questions you want answered.

If advice may be useful, the team can explain the likely scope and next steps. You can consider that information and decide what you'd like to do.

Pre-Appointment Email Sequence 5 emails
Email 1: Bring your main question

Bring the retirement question on your mind
Preview: You don't need a finished plan before the first conversation.
Send: Immediately after booking

Hi there,

Thanks for arranging an initial conversation with Alman Partners.

Before we speak, write down the retirement question you most want answered. It may be what your wealth can support, how your super and investments fit together or what needs attention before work stops.

Bring the question as it is. You don't need a polished brief.

Kind regards,
Alman Partners

Email 2: Describe a normal week

What would a good retirement week look like?
Preview: Give the financial decisions something real to support.
Send: Day 1, morning

Hi there,

Picture an ordinary week after work.

Note where you live, how you spend your time and the commitments you want room for. Add the things you'd like to do regularly alongside any major trips.

This gives the retirement conversation a practical destination.

Kind regards,
Alman Partners

Email 3: Gather the broad picture

Rough figures are enough to begin
Preview: Bring what you have and leave the perfect spreadsheet alone.
Send: Day 1, afternoon

Hi there,

If they're easy to find, keep recent super statements, a rough household budget and a list of major assets or debts nearby.

They don't need to be organised into a finished model. The first conversation helps clarify which information would be useful and what should happen next.

Kind regards,
Alman Partners

Email 4: Put the decisions together

Which retirement decisions affect each other?
Preview: Super, investments, spending and timing belong in the same picture.
Send: Day 2, morning

Hi there,

Think about the decisions you're currently considering. You might be weighing up when to stop work, how much to spend, a change to your home or support for family.

Write down the two that feel most connected. We'll have a clearer place to begin when we speak.

Kind regards,
Alman Partners

Email 5: Finish one sentence

One sentence to bring to the conversation
Preview: A direct question gives the meeting a useful start.
Send: The day before the conversation

Hi there,

Before we speak, finish this sentence: I want to understand...

Keep it specific. For example, you may want to understand what your current position could support if work stops within the next few years.

One clear sentence is enough to begin.

Kind regards,
Alman Partners

Broadcast Emails 5 emails
Email 1: Wealth needs a purpose

What does your wealth need to support?
Preview: Start with the life, then assess the money.

Hi there,

A super balance or investment total tells you what you've accumulated. It can't describe the life that money needs to support.

Try writing down what a normal retirement week should include. Think about where you want to live, the time you want with family and the activities you want to keep doing. Add the larger commitments you'd like room for over the next few years.

Now look at your wealth beside that picture. The numbers have a real question to answer: what can this position reasonably support?

That question is more useful than choosing a target in isolation. It gives spending, super, investments and timing the same destination and makes the trade-offs easier to discuss.

Kind regards,
Alman Partners

Email 2: One plan, connected decisions

Your retirement decisions don't sit alone
Preview: A change to one part can affect the rest.

Hi there,

Your retirement date affects cash flow. Spending choices affect how long your capital needs to work. Super and investments affect where income comes from.

These decisions are often made at different times, yet they keep influencing each other. A decision to work one year longer could change how much you draw from investments. A housing decision could change the income the plan needs to provide.

Put the choices on one page. Note the decision, the reason you're considering it and the other parts of retirement it may affect. You don't need to solve everything in one sitting. The exercise is simply a way to see the connections before you make a move.

Reviewing the decisions against the same goal makes the trade-offs clearer.

Kind regards,
Alman Partners

Email 3: Look past today's headline

A retirement plan needs a longer view
Preview: Market news is easier to judge against a clear purpose.

Hi there,

Market headlines can make every movement feel urgent. One week the story is inflation. The next it's interest rates, a company result or a prediction about where markets are heading.

Before reacting, return to the job your investments need to do. Ask when the money may be needed, how much flexibility exists and whether anything in your personal situation has changed.

A retirement plan gives those questions a home. It connects the investment approach to expected spending, timing and the other resources available to you. That doesn't remove uncertainty. It gives you a longer view for judging whether a new headline calls for action.

Alman Partners describes its investment approach as evidence-based. The aim is to make decisions from a considered plan and your circumstances, with today's news placed in the right context.

That context can also help when two headlines point in opposite directions. Return to the purpose, the timeframe and the assumptions already built into your plan before deciding whether anything needs to change.

Write the reason down before you act, so the decision can be reviewed later against the same plan.

This is general information only. Personal advice depends on your objectives, financial situation and needs.

Kind regards,
Alman Partners

Email 4: Make room for change

What happens if retirement changes shape?
Preview: Useful planning leaves room for work, family and spending to move.

Hi there,

Retirement rarely follows one clean forecast, because work may finish sooner than expected and family may need support. A housing decision or major cost could also arrive at a different time.

Write down two changes that would have the greatest effect on your plan. For each one, ask what would move first: spending, timing, investments or another source of income.

Testing a few reasonable scenarios can show where the plan has room and which choices deserve attention. You still won't know every future event, but you'll have a clearer view of the decisions available if circumstances move.

Keep the scenarios practical and tied to choices you could actually make. The purpose is to prepare, not to produce a forecast for every possibility.

Kind regards,
Alman Partners

Email 5: Start with the question

You don't need every answer before you call
Preview: Bring the question and the broad outline of where things stand.

Hi there,

People often delay a financial conversation because their records aren't organised or the question feels too broad. A finished model isn't required for the first step.

Start with one sentence: I want to understand...

You may want to understand what your current position could support, how your super and investments fit together or whether a retirement date is realistic. Add a rough picture of your income, spending, super, investments and major debts if those figures are easy to find.

That's enough to clarify the question and identify what information would help next. If advice may be useful, the likely scope can then be explained before you decide whether to proceed.

Alman Partners offers an obligation-free initial conversation by phone, video or in person.

This email contains general information only.

Kind regards,
Alman Partners

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.